Initially opening the door for Google domination of the search
engine world via a coveted Yahoo/Google partnership, Yahoo
has recently introduced its own "Inktomi-like" search
engine to
power Yahoo
search. In an attempt to capture as much search market share
as possible before Microsoft's release of its new MSN-bot powered
search engine, Yahoo has set its new "Yahoo Slurp" search
spider crawling the web.
However, Yahoo's debut was not all fan-fare. Yahoo's dream
of a cash crop, named "Site Match", sent webmasters
reeling as Yahoo changed the "Inktomi" paid inclusion,
into a "Site
Match" Pay Per Click, demanding that webmasters not only
pay for guaranteed inclusion, but pay 15 cents or more per
click for all
"Site
Match"
delivered traffic.
If Yahoo felt that it's split with Google would effect Google's
reign on search results, it is likely that they've lost touch
with the nature of the internet. While search results remain
strongly relevant in Yahoo, Yahoo will continue to have to
rely upon its non-search-engine market share to drive visitors
to use its search engine.
