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Website Architecture - The
layout and design framework of a web site and each of its pages.
The relationship between each page and the whole website, as well
as the relationship between each page and every other page, is the
primary consideration when designing a website from an architectural
standpoint. How both content and navigation are positioned on each
of the pages is also an extremely important consideration, both
for the end-users visiting the site, and for search engine optimization.
Website
Navigation
- The method(s) by which both users and search engine "spiders"
travel from one page to another. Site navigational systems are
composed of sets of "hyper-links" that form a intelligent
system that link, or enjoin, related pages to each other. There
are three
different kinds of links, and each have a specific place in website
architecture:
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Image
links - Users click on an image to "travel"
to another page. "Alt text" tags are used to provide
information about the subject matter contained on the page.
-
Text
Links - Users click on a word or phrase to
load the linked page. The "anchored text", or clickable
text, is designed to be descriptive of the page's content, and
is extremely important when considering search engine optimization.
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Encoded Links
- Text or image links that are specifically written in a programming
language such as Java or javascript. The user will never notice
the difference with an encoded link, but the search engines
handle these links differently, in that they are usually not
recognized as links at all.
Page Structure and Layout
- The use of the heading section, footer section, banners, left
and right content columns, and the main content area of the web
page. Website architecture considerations include positioning content
in a manner that is friendly to search engine spiders and readily
available to end users.
See our
Article for More Information: Search
Terms & Wide Angle, Broad Scope Website Architecture |
