SEO Linking Strategies
- Search Engine Optimization Professionals and Laziness
The pursuit of PR "Page Rank" is stunningly similiar--
a cyberspace equivalent-- to the gold rush of the early 20th
Century. Reckless
abandon of strong website development strategies is becoming
more evident by the day, as SEO firms harness the power of
a few basic page optimization tricks, and focus on mining the
"fool's gold" PR to boost search engine ranking results.
The strategy is effective, but we predict that the results
will
be short lived. A strong linking strategy has always been a
part of good website development, and the idea that
there is strength in unity should never be ignored.
An inflated link system, however, is a
disaster
waiting
to
happen, as many uninitiated website owners have already discovered,
to their great misfortune.
However, the web is currently littered with 3 to 10 page websites
that contain link directories filled with hundreds to thousands
of recipricol links, known as link farms. Search engine engineers
are diligently documenting, observing, and developing filtering
technology to eliminate artificial link systems. As time progresses,
they will only become more successful at eliminating websites
and web pages that have no real organic content.
Always remember: Nothing will ever replace the power of good
website architecture and content rich websites. If your website
strategist or SEO has not addressed this and other issues as
a part of your internet consultation, and is solely relying
on simple tricks and PR, you may wish to seek a second opinion!
Page Rank, Popularity, and Link System Advice
- Automated link systems should be avoided at all costs
- Never have more link pages than you have organic and content-rich
pages
- Be certain your link pages contain organic, rich, and useful
information
- Don't link into bad neighborhoods ( as indicated by SEO
methods and "Google PR 0" )
- Don't submit link information to other websites that always
contain the same title ( anchor text ) and description
- Include non-reciprocated links in your link sections
- Balance your internal PR ( Internal Website PageRank /
popularity ). Websites with little internal focus ( a single
link ) toward link pages are
prime candidates
for possible future exclusion algorithms.
- Hand Select Strategic Marketing Partners
- Build your website up to a Google "PageRank" PR 5 through
promotion
- Find related but non-competing websites to exchange
"non-link page" links
- Consider doing a homepage text link exchange with
a few choice websites with comparible PR
- Diversify - Broaden the range of incoming
links to a website; don't get caught up in only a few tighly
linked networks.
Below is page five of an example of 7,000
search terms compiled from 4 months of one website's logs.
Page 6:
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