Understanding search
engines, search terms, and the searching public is
greatly advantageous to developing rich content that will drive
traffic to a website. Optimizing a website can be a very tricky
and frustrating experience without a beginning foundation.
Answering the questions: "How, where, when, what, and why?"
is a great place to start when developing a list of keywords that
people may search for. While developing content and optimizing for
very competitive keywords can be an immense challenge, picking up
the peripheral searches, which can easily double to triple traffic,
is relatively simple, provided that the website architecture and
content is properly developed.
Linguistic variations on keywords, terms, and phrases is often
overlooked. As an example, consider the concept: Website
Design.
What: Internet, website, websites, web, web design, website design,
web designs, designing a website, building websites, building web
sites, website builder.... Flash, ASP, html, javascript, PHP, pearl,
cgi, server-side includes, interactive, database.
Who: Web designer, website designer, website architect, web site
designer, web site architect, webmaster, web master, internet website
designer, website specialist, web programmer, website progammer.
Where: Worldwide, United States, Nevada, Las Vegas.
Why: Online business, website presence, web site presence, developing
an online business, provide products and services, business development
online.
The above is a brief example of creatively clustering keywords
to develop both a website architecture and a beginning model for
content writing and development; it is certainly not all inclusive!
Each key term is then conceptually analyzed for related words and
information.
Identifying keywords and search phrases is the first step. Organizing
and designing a theme-based structure is the next step. Finally,
of critical importance is the writing of the actual text in a way
that is meaningful and useful to both users and search engines.
Below is page two of an example of 7,000 search
terms compiled from 4 months of one website's logs.
Page 5: Google Page Rank
"PR" - SEO Strategies
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