The decision to break
down large pages into smaller sub-sections or to continue development
with long yet complete documents ( thus developing a wide-angled
and broad-scope strategy ), is a necessary step early on in website
development. This of course applies mainly to websites that are
being designed to serve a great deal of information with a strong
motivation to draw targeted traffic directly to relevant content.
However, the ideas still apply to smaller business websites as well.
Page titles and text navigation systems need to be designed differently
depending on the length of text contained on the main pages. The
standard "Home, About Us, Contact Us, Products" title
tags and image navigation systems will quickly fall to the power
of precise
website architecture -- at least in the search engine ranking results.
It is not enough to design effective titles and navigation systems.
The titles and the navigation systems must logically relate to
the
content of the pages. The content should support the title and
navigation architecture, and the navigation system and titles
should lend to
the content. The result is a completely cohesive design structure.
Repetition is not the key to search engine optimization, but careful
phrase development can be used to overcome challenging keyword variables
associated with pages with a great deal of content and copy. Text
navigation systems are a perfect way to leverage page rank and to
focus on key phrases.
Title Tags: Short or Long Titles
to Optimize Pages?
On Google, only the first 60 characters of the title tag are
visible. This must be taken into account, as search engine visitors
need to see an attractive link anchor text description to click
on.
Longer titles widen the key word range being targeted, but
reduce individual keyword or key phrase prominence, in effect
reducing any single term's relative importance.
Short titles can increase a page's competitiveness on specific
keywords, but should be used wisely as this will reduce the breadth
of key terms a page may rank highly for.
The secret to the development of individual page titles lies
in making accurate observations of competition,
and making smart revisions based on results achieved. Stuffing
titles by over-repeated keywords will ultimately fail. The solution
to search engine result title saturation lies soley in PR Popularity
considerations, and more importantly, website architecture.
Below is page three of an example of 7,000
search terms compiled from 4 months of one website's logs. Page 4: Diversity:
Language in Search Engine Optimization
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