Search Terms and Search Phrases: Broad-Scope, Wide-angle Search Engine Optimization
& Architectural Philosophy

We have studied and identified two basic ideologies which create four completely different search engine optimization and website promotion strategies and philosophies. In this section, we endevour to briefly highlight the results of one such method: The broad-scope, wide-angle method of website development. This particular method sacrifices short-term gains and high search engine rankings on competitive keywords in order to build a wide-angeled targeting strategy which focuses on more specific search phrases. The ideology is rooted in a philosophy of natural progression and focuses on long term development strategies. As a website's popularity increases, so does its power to utilize website architecture to leverage more and more focus on key terms and key pages.

This method of search engine optimization is the single best development strategy, but requires extensive planning and proper website deployment. The complete development strategy can take anywhere from four months to three years.

Below is page one of an example of 7,000 search terms compiled from 4 months of one website's logs.

Page 2: Website Page Architecture - Long Content Pages

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