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Search Engines: Google, MSN, FAST Search & Transfer ( Alltheweb )


The search engine industry has always been a rapidly changing environment. Today, a small handful of "major" search engines power over 95% of all searches conducted on the web. Competition between the major players in the search engine world has been steadily increasing over the last two years, due primarily to the profitable advertising industry known as "Pay-per-click advertising".

From a website owner point of view, it is of paramount importance to understand the changing search engine landscapes, and understand how the major search engines find, index / catalog, and evaluate websites and web pages.

 

The Major Search Engines

Google.com - The Google Search Engine

Google is by far the most popular-- and thus most important-- search engine on the web today. The development of "Google PR" or "PageRank", a method of determining website popularity based on probability mathematics, coupled with an early partnership with Yahoo.com, quickly secured Google as the single world leader in internet "web" search engine technology. Today, Google powers more than 70% of web searches conducted in the United States.

More Information: The Google Search Engine

Search.msn.com - The Microsoft Search Engine

Microsoft Search is the between the 2nd and 4th most popular search engine, largely due to the integrated search feature embedded in the internet explorer browser that ships with Microsoft Windows. Aside from auto-searches performed from a user's browser, MSN drives extensive traffic to it's dedicated search portal through the MSNBC News website, the hotmail web e-mail portal, and the microsoft.com corporate website. Microsoft has never dedicated significant resources to search engine developement, but all of that is about to change.

More Information: The Microsoft Search Engine

Alltheweb.com - FAST Search and Transfer

FAST Search and Transfer powers one of the most sophisticated search engines on the net. Featuring fast updates to its index of websites, an intuitive interface, and extremely advanced complex search features, Alltheweb is likely to continue to gain momentum as the search portal of choice for users.

More Information: Alltheweb Search Engine

DMOZ - The Open Directory Project

DMOZ, also known as ODP, is the most popular human edited directory of websites on the internet. The ODP is intuitively organized by a category system that lists websites by subject or by region. Visitors are able to browse the directory by category or use the dmoz search engine to find websites. Volunteer editors are responsible for maintaining categories, and webmasters can submit sites for review and inclusion. The primary significance of the Open Directory Project can be found in the DMOZ - Google relationship. DMOZ results are listed by the Google Search engine, and websites that are currently listed in both DMOZ and Google gain preferential treatment in the google search results. Under certain conditions, a DMOZ listing can significantly impact the Google search algorithm in terms of search engine rankings.

More Information: DMOZ

Alexa Web Search

Alexa Web Search, owned by Amazon, is a search portal that tracks website popularity and traffic statistics by monitoring the web surfing habits of Alexa Toolbar users. Users download a small program which installs in the user's browser. The primary significance of Alexa is the Alexa - Google relationship that has been developing through a partnership program. Google powers the Alexa web search, and Google is currently testing Alexa web comments for use in the Google search engine results. Alexa Web Search also links into the archive.org internet archive project, which archives websites by saving time-stamped copies of web pages.

Yahoo Web Search

Previously powered by the Google Search Engine, Yahoo has recently been powering up for the beginning of the search engine showdown, estimated to begin in the first quarter of 2005. The "Yahoo Slurper" search spider was introduced shortly after Yahoo aquired the Inktomi search engine.

More Information: Yahoo Search Engine

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