12-24-03 - Searching for Merchandise-related terms
produces Froogle Results
Looking to buy a futon? Google is here to help! While previously,
a search for futon or futons would return a set of "natural
search results" as well as paid advertising results, now there
is a third set of results which appear at the top of the search
results for some key terms: Froogle Google listings.
Google is currently testing search results that
link directly into the froogle
google catalog. The froogle catalog is a searchable collection
of online product catalogs, provided as a free service to both
the searching public and website owners.
Website owners can
choose to setup a data feed with Google to ensure products
are indexed appropriately.